All playbooks

IR Playbook

Investor acquisition — Engagement (Phase 3)

Purpose

Translate the approved investor target list into a structured, executable outreach plan. Ensure the company's materials are fit for purpose before any investor contact is made. Produce a client-facing presentation the Capient user can bring to the client alignment meeting before outreach begins.

Output package — Phase 3 deliverables

Deliverable Content
Materials gap assessment Structured gap table with severity and recommended actions
Per-investor engagement briefs Messaging angle, format, timing, and follow-up plan per Tier 1 investor
Messaging matrix Universal vs fund-specific themes across Tier 1 universe
Conference ranking Prioritised event list with target investor density
90-day meeting pipeline Week-by-week outreach plan with routes and owners
Client alignment brief Structured content for the client review meeting, delivered as an editable deliverable