All playbooks

IR Playbook

Investor acquisition — Targeting (Phase 2)

Purpose

Build a broad but relevant investor universe, systematically qualify and score it, and produce detailed profiles for the highest-priority targets. This phase converts the strategic foundation from Phase 1 into a focused, prioritised investor list with clear rationale for every name.

Output package — Phase 2 deliverables

Deliverable Content
Investor long list 50–80 funds with type, AUM, peer holdings, and inclusion rationale
Exclusion log All removed investors with reason and revisit trigger
Scored investor table All qualified investors with dimension scores and tier assignment
Tier 1 / 2 / 3 lists Confirmed by user before profiles are generated
Tier 1 investor profiles One structured profile per Tier 1 investor
Contact list PM/analyst name and engagement route per Tier 1 investor