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IR Playbook

Investor presentation assessment

Purpose

Assess an existing investor presentation as an investment case: not whether the deck is pretty, but whether it makes an argument a fund can act on. The governing principle is that an investor presentation is an argument for why an investor should own the shares, structured so that a fund can build a model, form a view on price and risk, and track delivery over time. A strength is anything that advances that argument with evidence; a confident claim without evidence is not a strength.

The assessment judges only what is in the presentation itself. It imports no outside facts about the company, and every judgement carries slide references.

Output package

Output Content
Snapshot Company, deck, stage read, audience, length fit, overall stage-weighted score, and the overall assessment
Strengths The three to five real strengths, each with slide references
Topic profile All ten topics scored with presence, evidence quality, justification, and slides
Advantage screen Every claimed advantage mapped to a driver with a survives / fails verdict, and whether the numbers agree
Disciplines and failure modes The seven cross-cutting scores and the named failure modes with status
Investor jobs Whether each of the five investor jobs can be done from the deck

The assessment is an internal working document for the client team: the honest baseline before a refresh, a benchmark against the framework, and the shared vocabulary for what to fix. It pairs naturally with the investor presentation skill, which builds the improved deck the assessment argues for.