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IR Playbook

Stock exchange release

Purpose

Produce a stock exchange release (SER) or press release: a company news update with capital-market story relevance, written for investors, regulators, and the public.

Every release is continuous investment-case documentation. Beyond meeting compliance and transparency obligations through timely, wide, non-discriminatory distribution, a well-crafted release helps investors make informed decisions and is a potential basis for proactive stakeholder outreach. Common types: earnings releases, corporate actions, material events, contract announcements, regulatory filings.

Output package

Output Content
Classification note Regulatory vs non-regulatory, share-price sensitivity judgement and rationale, responsible owner, open legal items
The release (document) Headline, lead, body per the four-element anatomy, quote, boilerplate, contacts, legal postscript or marked placeholder
Disclosure checklist Venue-appropriate distribution and consistency steps